PRCountry.com is officially launching this site for anyone to freely submit their press release for publication on our site.

If you are interested in promoting your company or web site, then you can create a press release right here.

Date: 11/17/2008

PRCountry.com
We are focused on promoting press releases for businesses and web sites.

For more information, please contact: Michele, press@prcountry.com

Free-PR-Release.com is an innovative Free Press Release distribution service that provides you with exclusive access to breaking news directly from the source. You can also use our free press release template at our sister site: www.prcountry.com.

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This product launch press release template is designed to help you write effective press releases for any type of product launch.

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FOR IMMEDIATE RELEASEYour Press Release Heading / Title Here (it should make the launch news clear)This is a short summary area where you’ll briefly (in a few sentences) describe your news. You’ll expand upon it in the product press release body. If you distribute your product launch press release offline (via fax, mail, etc.), you can opt to use a sub-heading (usually one line) instead of a news release summary paragraph.

City, State - Date - This is the first body paragraph of your product launch press release. It should answer the questions of who, what, when, where, and why. Specific information that should appear hear in a product launch press release are the name of the product being launched, the company launching the product, when the launch will occur, and a brief introduction to the need the product fulfills (or the problem it solves).

A product launch press release can serve a few purposes. It can be used to try to drive direct sales by appealing to your target buyers, and it can be used to get members of your niche media to request more information to feature or review the product. Both of these audiences care about the “why” behind your product launch. Go into more detail in the body of your product press release about the problem or need behind creating the particular product (why did you make it?). These audiences care about two things: features and benefits. That’s what you should focus on. Keep any promotional language (or hype) out of any product press release you write (or any press releases at all for that matter).

It’s usually a good idea to include a quote from someone within your company in a product launch press release. Do not try to include any kind of product testimonial! Any quote used in a press release should be something only effectively said by someone behind-the-scenes (such as technical information, added background not available more generally, etc.).

Your final paragraph should sum up any addition product details (Where will the product be available? How much will it cost? Does it come with any guarantee? etc.).

About Company Name

This paragraph is called a boilerplate. Your product launch press release body should have thoroughly covered the product information itself. Your boilerplate will now serve as a short backgrounder on your company (to give journalists additional background information on the people launching the product without them having to dig for it). You can mention things like the general niche and mission of the company, when the company was launched, any other notable products the company has released, the company owner / founder (depending on the company’s size and whether or not the person is known), etc.

For more information about PRODUCT NAME, please visit PRODUCT / COMPANY WEBSITE or contact MEDIA CONTACTS’S NAME at PHONE NUMBER. (You can opt to include an email address here as well. This area of the press release is called a “call to action.”)

### (Use this symbol or -30- to signify the end of a press release. While the general rule is to keep a news release to one page, if it does go onto a second page, use -more- on the bottom of the first page).

If you have addenda included with the release (product photos, additional technical specs, etc.), you can mention that after your call to action and include them on separate pages.

This sample press release from Busvertiso.com on the launch of a new advertising model was featured on AdFreak (blog of AdWeek).

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FOR IMMEDIATE RELEASE

Young Entrepreneur Launches New Interactive Outdoor Advertising Model to Save an Iraqi Family

Nineteen-year-old Web entrepreneur, Mody Jabar, is launching the Busvertiso (www.Busvertiso.com) “million dollar bus tour” across the United States, offering advertisers a unique combination of online advertising and interactive outdoor advertising at a rate affordable even to small businesses. The effort is to raise money to save Jabar’s family from a hostile living situation in Iraq.

Philadelphia, PA – July 25, 2007 – Mody Jabar, a teenaged Web entrepreneur forced to leave his home in Iraq for Spain after being tortured by Iraqi militia, is determined to save his family by raising enough money to bring them and himself to the United States. He plans to accomplish this with a unique advertising concept, forming a hybrid between online and offline advertising. Jabar will be launching a “million dollar bus tour” called Busvertiso (www.Busvertiso.com) across 100 US cities with a custom built bus featuring twenty high definition screens, offering interactive computer and video game features. The bus will spend several days in each city along the tour to increase exposure for advertisers.

“Like most Iraqis, my family and I have been damaged greatly by the current situation in Iraq,” says Jabar. “We’ve been the target of several attacks during the last several years, causing one of my brothers to be almost killed (he escaped an assassination attempt that left him shot in the legs and his car completely destroyed.) My two brothers had to flee the city afterwards. I myself was tortured by militias after spending 10 months in the US as an exchange student for being ”an American agent.” This forced me to flee the country at 17, three months after coming back from my exchange trip (which was the first time I left Iraq, and which is how I met the Spanish family that helped me flee after what the militias did to me.)”

The bus tour is designed to raise the money to not only support the creation of a customized bus from a top US specialty vehicle manufacturer and the tour itself, but also enough funds to bring Jabar’s family to the United States, a small home for the family in a safe neighborhood, and medical care for his ailing sister. By making the advertising spots available to 39 advertisers for each stop of the tour, at only $450 per city, Jabar will earn enough to meet his goals while offering an affordable local, online, and unique outdoor interactive advertising campaign to even small business owners who otherwise couldn’t afford the same level of exposure.

“Last year my now-18 year old sister started suffering from a chronic kidney disease that doctors there can’t treat properly (due to poor supplies and the fact that most good doctors have already fled the country to save their lives.) She is the main reason why I started this project,” says Jabar.

In addition to advertisements placed directly on the custom tour bus, advertisers will also receive ad space on Busvertiso’s “virtual bus” at Busvertiso.com, a site scheduled for heavy promotion and paid advertising to drive traffic to the ads and attention to Jabar’s mission. For small business owners advertising without a current business website, a simple professional Web page for the advertiser will also be included, with their own unique .com domain.

About Busvertiso:

Busvertiso is a unique advertising opportunity combining online advertising options with interactive outdoor advertising on a custom bus that will tour the US for a full year. The bus will be specially manufactured by a top US specialty vehicle maker, featuring 20 high definition screens on the bus exterior, and using computers and video game consoles on the bus to attract an interactive audience. The bus will tour 100 US cities in a year, providing advertisers with a unique marketing opportunity at an affordable price of just $450 for each city.

For more information about Busvertiso, or to purchase online and interactive bus advertising or otherwise support Jabar’s campaign, please visit www.Busvertiso.com, or contact Mody Jabar at [phone number].

Contact:
Mody Jabar
Busvertiso.com
Phone: [phone number]
Email: [email]
Web: www.Busvertiso.com

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There are plenty of tips available about how to write a press release. Instead, let’s look at some press release “sins,” with these five easy ways to have a press release ignored by the media.

1. Forget to include media contact information. If a news angle catches the attention of a journalist, they need to be able to know where they can contact someone for additional information or interviews. If there’s no way for them to contact the sender of the press release (generally through either email or a phone number), the press release can be discarded no matter how strong the news angle is.
2. Don’t make the news angle clear in the headline of the press release. Headlines should be “catchy,” and not “cutesy.” While they have to be able to grab a reader’s attention, it’s just as important that the press release headline makes the basic news value of the story clear immediately.
3. Distribute a press release full of typographical errors. If a company can’t be bothered to proofread a press release, it’s like telling a journalist directly that the news must not be that important after all.
4. Make the press release read like an advertorial. Filling a press release with hype, marketing copy (using adjectives such as saying it’s the “best,” “wonderful,” etc.), or testimonials will turn off most journalists instantly. PR and advertising are not one and the same, and members of the media can tell the difference.
5. Write the press release in long blocks of text, or make it multiple pages. Journalists can receive a large number of press releases every day, and they have to separate the quality news from the rubbish. If they can’t get the basic idea of your news by glancing at your release (through a descriptive headline and summary, and easy-to-scan paragraphs in the press release body), they won’t likely even finish reading it.

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