McKinney Development Also Receives Two More Awards from the Homebuilders Association of Greater Dallas 2009 ARC Awards Program

(McKinney, TX) Craig Ranch announced today it received the prestigious Community of the Year award from The Homebuilders Association of Greater Dallas’ 2009 ARC Awards Program.
“This is quite an honor,” said David Craig, president and CEO of Craig International. “Craig Ranch offers a unique, urban opportunity with amenities that are hard to find anywhere else. To be named Community of the Year shows that the industry and consumers want what we have to offer: urban walkability with convenience, small-town values and a healthy lifestyle.”
Located at one of Collin County’s primary crossroads and at the center of the fastest-growing area of North Texas, Craig Ranch is between Custer and Stacy Roads north of Highway 121 at the convergence of Plano, Allen, Frisco and McKinney and across the highway from the planned Collin County Performing Arts Center.
The community was also awarded Best Printed Marketing Brochure for its Grand Lodge homes product and Craig Ranch Residential Marketing Director Colleen Aldstadt received the “Weathering the Storm” award for her efforts during HBA’s “The Big Home Tour.”
Earlier this year, Craig Ranch received the National Silver award from the International Builder’s Show for its planned Information Center and two McSams Awards for Best Builder Brochure for the Residences at Grand Lodge and Best Sales Office.
The ARC awards were created to recognize excellence in custom building and remodeling in approximately 60 categories—everything from Best CAPS Remodel to Best Green Built Home to Outstanding Service by a Building Services Associate. The ARC Awards Banquet was held Saturday, August 22, 2009 at The Westin Galleria.
###

Date: August 26, 2009

Craig Ranch
Craig Ranch is a 2,200 acre master-planned business, retail, and residential community in McKinney, Texas – recently ranked by Money Magazine as one of the top 15 “Best Places to Live” in America. Craig Ranch is a high profile, regional point of destination, with its open space and ambiance serving as a natural setting for outdoor concerts, water-inspired events, art fairs and exhibits. Craig Ranch marquee venues include: the TPC at Craig Ranch, the Michael Johnson Performance Center, the Cooper Fitness Center & Spa at Craig Ranch and soon to open Craig Ranch Hospital and Dr Pepper StarCenter McKinney at Craig Ranch. Soccer and baseball fields, hike and bike trails and dedicated green space give residents a sense of place they are proud to call home. More information on Craig Ranch can be found at: http://www.craigranchtx.com.

For more information, please contact: Carey Marin, carey@lemastergroup.com

NS13Events, based in Scottsdale, reports on the local nightclub scene in addition to producing its own events. Earlier this year the company exclusivity hired Christopher Cashak, regarded as the “Official Nightlife Photographer of Scottsdale”, to photograph the action at area nightspots. Through Mr. Cashak’s lens and NS13Events website the company has broadcast the excitement of Scottsdale’s scene and highlighted current hot spots. Today, the two parties celebrate six successful months of partnership.

NS13Events is a Scottsdale based production company. They have created fashion shows with notable names like Ed Hardy in addition to other nightclub events. NS13Events is part of a media group that includes the Rockstar Model Agency, Dirty Boutique and Rising Sun Entertainment.

Axis/Radius and Suede Lounge are two nightclubs Christopher Cashak photographs every weekend for NS13Events. Pictures include local party-goers, disc jockeys, go go dancers and celebrities. The photos are published on NS13Events.com

Christopher Cashak was selected for his widely praised photography work. He also has a positive reputation with patrons and workers in the Scottsdale nightlife scene. “With my photo skills and NS13’s production capabilities we are going to rule Axis, Suede and every other club in Scottsdale”, said Christopher Cashak.

SUMMARY

Who: Christopher Cashak and NS13Events
What: Christopher Cashak completes six months as exclusive nightlife photographer for NS13Events.
When: August 27th, 2009
Where: Scottsdale, Arizona
Why: NS13Events seek to feature the best Scottsdale party spots through Christopher Cashak’s photographs.

ABOUT CHRISTOPHER CASHAK

Christopher Cashak is Scottsdale’s self declared “Official Nightlife Photographer”. His career started at Axis/Radius Nightclub and currently spans more than five years.

From humble beginnings as a drop-out to photographing high-profile celebrity events, Christopher Cashak is an Arizona success story. His photographs are published world-wide. They show Arizona’s beauty and the excitement of Scottsdale. Christopher Cashak turned nightlife photography into an art form that helped shape Scottsdale’s glamorous image.

ABOUT OMEGA SUNFIRE PUBLIC RELATIONS

Omega Sunfire PR is a Scottsdale, Arizona based firm. The company specializes in public relation duties for fashion, entertainment and media companies. Recently, the company expanded into representation for celebrities. Clients include CASHAK.TV, Christopher Cashak, Blackout Shakeout, Go Go Smash, MetroShots and more.

Date: 08/27/2009

Omega Sunfire Public Relations
Omega Sunfire PR is a Scottsdale, Arizona based firm. The company specializes in public relation duties for fashion, entertainment and media companies. Recently, the company expanded into representation for celebrities. Clients include CASHAK.TV, Christopher Cashak, Blackout Shakeout, Go Go Smash, MetroShots and more.

For more information, please contact: Jonathan Wilshire, email@omegasunfire.com

For a third year, CASHAK.TV is named the “Official Video Partner” of Phoenix Fashion Week. CASHAK.TV is responsible for broadcasting Phoenix Fashion Week to the world. The program will use the unique capabilities of video to report on the sights, motion and sounds of the event. Traditional print and web media are unable to convey all these dimensions to their audience.

CASHAK.TV will film all of the runway shows, in addition to the action backstage. An episodic series focusing on the work of Phoenix Fashion Week staff and designers from the beginning of this year to now will also be shown. The series and show footage will air on CASHAK.TV’s website. Christopher Cashak, the shows executive producer said: “This year we are covering every aspect of Phoenix Fashion Week. Other fashion weeks will look are what we are doing with envy.”

In 2005, CASHAK Magazine covered the second Phoenix Fashion Week with photographs and text articles. The editorial reviews continued into 2007 when CASHAK Magazine changed its name to CASHAK.TV. That year the show began its current video format. As the official video partner, CASHAK.TV brought the first fashion week endorsed video coverage to the shows. For 2008, the show added a live correspondent on the runway to report the the fashion stories. “Working with CASHAK.TV has been a true fashionable partnership from day one, Chris and his team believed in the vision of Phoenix Fashion Week and together we have built it into one of the best fashion events in the Southwest,” said Brian Hill, Executive Director of Phoenix Fashion Week.

CASHAK.TV will use its stature in the international fashion community to bring attention to Phoenix Fashion Week and its designers. The program has participated in New York, Los Angeles, Paris, Milan and London Fashion Week for years.

Christopher Cashak has expressed interest in developing a high-end fashion community in Scottsdale and Arizona. He routinely assigns reporters to cover local fashion events and designers.

Phoenix Fashion Week will take place October 1st, 2nd and 3rd of this year. The runway shows will be held at the Hotel Valley Ho in Scottsdale.

SUMMARY

Who: Phoenix Fashion Week and CASHAK.TV
What: Phoenix Fashion Week selects CASHAK.TV to provide video coverage of its event.
When: October 1-3, 2009
Where: The Hotel Valley Ho in Scottsdale, Arizona
Why: CASHAK.TV was chosen by Phoenix Fashion Week because of the outstanding work the show produced during the last two years of the event.

ABOUT CASHAK.TV

CASHAK.TV(http://cashak.tv/) is an online, TV format program covering fashion for young, trend-setting women. The show features regional, national and international high-end designer fashion. Video segments on CASHAK.TV include fashion reports, fashion shows, street fashion, interviews and backstage looks. Unlike generic fashion publications which cover multi-generational trends, CASHAK.TV only focuses on the stylish designs and accessories that appeal to younger, fashion-savvy women.

CASHAK.TV is based out of the emerging fashion market of Scottsdale, Arizona. The show brings a new perspective to the industry from outside the traditional fashion hubs of New York City, Paris and Milan.

The show boasts an impressive list of supporting designers and brands. CASHAK.TV has reported on collections by Christian Audigier, Ed Hardy, Bebe, Beach Bunny Swimwear, Cia Maritima, Roberto Cavalli, Miss Sixty, Balmain, Chanel, Dsquared, Max Azria, Elle Macpherson, Lauren Conrad, YMI, among many others.

ABOUT PHOENIX FASHION WEEK

Phoenix Fashion Week is the leading fashion industry event in Arizona. The organization’s mission is bridging national and international designers with premier retailers and prestige fashion media. Phoenix Fashion Week’s ultimate goal is to garner global exposure for Arizona’s fashion industry. Through educational fashion seminars, year-round fashion events and charitable partnerships, Phoenix Fashion Week is gaining rapid acclaim for its community service efforts and for infusing world-class innovation into the valley. For more information log onto www.phoenixfashionweek.com

ABOUT OMEGA SUNFIRE PUBLIC RELATIONS

Omega Sunfire PR is a Scottsdale, Arizona based firm. The company specializes in public relation duties for fashion, entertainment and media companies. Recently, the company expanded into representation for celebrities. Clients include CASHAK.TV, Christopher Cashak, Superstar Selector, Blackout Shakeout, Go Go Smash, MetroShots and more.

Date: 08/13/2009

ABOUT OMEGA SUNFIRE PUBLIC RELATIONS
Omega Sunfire PR is a Scottsdale, Arizona based firm. The company specializes in public relation duties for fashion, entertainment and media companies. Recently, the company expanded into representation for celebrities. Clients include CASHAK.TV, Christopher Cashak, Superstar Selector, Blackout Shakeout, Go Go Smash, MetroShots and more.

For more information, please contact: Jonathan Wilshire, email@omegasunfire.com

Unlike many in Scottsdale, Chrisopher Cashak was not born into wealth and privilege. He is the son of a janitor and public school teacher. At the age of 13 he dropped out of school. However, Mr. Cashak would not let circumstances or adversity hold him down. He went on to graduate with an associates degree at age 18 and finished a bachelors at Arizona State University by 20. He did not study photography in college but pursued it as a hobby. In 2004, Christopher Cashak started his own professional photography business. He worked in several photography disciplines, including fashion, glamor, landscape and nature. Mr. Cashak’s photographs were published in renowned local, national and international magazines, newspapers and websites.

During the fall of 2004 Christopher received his first assignment to photograph the nightlife at club Axis/Radius in Scottsdale. When Christopher Cashak started photographing the scene it was dominated by student, intern and amateur photographers. He set a new bar for the quality and professionalism currently demanded from legitimate photographers of nightlife. The magazines and websites that covered Scottsdale nightlife at the time quickly began telling their photographers to “do what he does”.

Social networking was just coming become popular at this time. He was one of the first to encourage club goers to post the pictures he took of them on their social networking profiles. The photos of the Scottsdale scene were then shared around the world. This practice is common place today. Many sites now automatically integrate their nightlife photos with social networking platforms.

A long list of celebrities have posed in front of Christopher Cashak’s camera, including Paris Hilton, Shakira, Gwen Stefani, Jenna Jameson, Charles Barkley, Shaq, Amare Stoudemire, Kendra Wilson, Nick Lachey, 50 Cent, Bad Girl’s Club Amber Buell and Meade, FHM’s Carlee Ranger and many more. He also captured performances of today’s top disc jockeys, including DJ AM, Vice, Hollywood, Cheapshot, OB-ONE, Fashen, Abelrock, Scooter, Rocktakon, Jazzy Jeff, Steve Aoki, JJ Flores, Ferry Corsten and Paul Oakenfold. Publishing these photos helped to establish Scottsdale as a celebrity hotspot. However, Mr. Cashak did not limit his camera lens to the famous. He perpetuated the concept of paparazzi for everyone by photographing all the party goers as if they were Hollywood celebrities.

In addition to party and event photos, Christopher Cashak pioneered two styles of photography that captured a different dimension of nightlife in Scottsdale. In 2006, he began publishing “Nightstreak” photos. In these images he uses advanced photography techniques to create visual effects naturally inside the camera without computer editing. The second style was developed for fashion and glamor photography. Most photographers in these disciplines will use soft light techniques. Christopher Cashak distinguished his work with high-contrast illumination that could only be used in lowlight environments like nightclubs.

This year Christopher Cashak declared himself the “Official Nightlife Photographer of Scottsdale”. Mr. Cashak proclaimed, “It was time to create an unmistakable distinction between the best photographer in town and the amateurs running around making the scene look bad.”

While photographing the Scottsdale scene, Mr. Cashak earned the reputation as one of Scottsdale’s original playboys. He is known for leaving nightclubs with young women on his arms- many of them glamor or fashion models.

From humble beginnings to high-profile celebrity events, Christopher Cashak is an Arizona success story. His photographs are published world-wide. They show Arizona’s beauty and the excitement of Scottsdale. Christopher Cashak turned nightlife photography into an art form that helped shape Scottsdale’s glamorous image.

SUMMARY

Who: Christopher Cashak
What: Christopher Cashak proclaimed the Official Nightlife Photographer of Scottsdale.
When: August 20th, 2009
Where: Scottsdale, Arizona
Why: Christopher Cashak elevates the standard for nightlife photography by declaring himself the official photographer.

Date: 08/20/2009

Omega Sunfire Public Relations
Omega Sunfire PR is a Scottsdale, Arizona based firm. The company specializes in public relation duties for fashion, entertainment and media companies. Recently, the company expanded into representation for celebrities. Clients include CASHAK.TV, Christopher Cashak, Blackout Shakeout, Go Go Smash, MetroShots and more.

For more information, please contact: Jonathan Wilshire, email@omegasunfire.com

The Home Builders Association of Greater Dallas announced this week the finalists in their Annual ARC Awards Program for Remodelers, Custom Builders and Associates. Elite Remodeling was named as a Finalist in 7 categories. 8 of their Remodeling Projects and Marketing initiatives were selected. Elite was also selected as a Finalist in the ARC Remodeler of the Year Category. Elite was selected in 2008 as Remodeler of the Year for North Dallas & Collin County

Date: July 24, 2009

Elite Remodeling
Elite Remodeling is a full service Design Remodel company located in Frisco Texas. Elite has a unique Showroom & Design Center where prospective customers can see first hand their quality, craftsmanship and wide array of capabilities.

For more information, please contact: John Todd, jtodd@elitehomeremodeling.com