This product launch press release template is designed to help you write effective press releases for any type of product launch.

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FOR IMMEDIATE RELEASEYour Press Release Heading / Title Here (it should make the launch news clear)This is a short summary area where you’ll briefly (in a few sentences) describe your news. You’ll expand upon it in the product press release body. If you distribute your product launch press release offline (via fax, mail, etc.), you can opt to use a sub-heading (usually one line) instead of a news release summary paragraph.

City, State - Date - This is the first body paragraph of your product launch press release. It should answer the questions of who, what, when, where, and why. Specific information that should appear hear in a product launch press release are the name of the product being launched, the company launching the product, when the launch will occur, and a brief introduction to the need the product fulfills (or the problem it solves).

A product launch press release can serve a few purposes. It can be used to try to drive direct sales by appealing to your target buyers, and it can be used to get members of your niche media to request more information to feature or review the product. Both of these audiences care about the “why” behind your product launch. Go into more detail in the body of your product press release about the problem or need behind creating the particular product (why did you make it?). These audiences care about two things: features and benefits. That’s what you should focus on. Keep any promotional language (or hype) out of any product press release you write (or any press releases at all for that matter).

It’s usually a good idea to include a quote from someone within your company in a product launch press release. Do not try to include any kind of product testimonial! Any quote used in a press release should be something only effectively said by someone behind-the-scenes (such as technical information, added background not available more generally, etc.).

Your final paragraph should sum up any addition product details (Where will the product be available? How much will it cost? Does it come with any guarantee? etc.).

About Company Name

This paragraph is called a boilerplate. Your product launch press release body should have thoroughly covered the product information itself. Your boilerplate will now serve as a short backgrounder on your company (to give journalists additional background information on the people launching the product without them having to dig for it). You can mention things like the general niche and mission of the company, when the company was launched, any other notable products the company has released, the company owner / founder (depending on the company’s size and whether or not the person is known), etc.

For more information about PRODUCT NAME, please visit PRODUCT / COMPANY WEBSITE or contact MEDIA CONTACTS’S NAME at PHONE NUMBER. (You can opt to include an email address here as well. This area of the press release is called a “call to action.”)

### (Use this symbol or -30- to signify the end of a press release. While the general rule is to keep a news release to one page, if it does go onto a second page, use -more- on the bottom of the first page).

If you have addenda included with the release (product photos, additional technical specs, etc.), you can mention that after your call to action and include them on separate pages.